Mumbai: Themis Medicare, one of India’s leading research-based healthcare companies, and a pioneer in pharmaceutical innovation in emerging markets, has announced a new agreement with multiple award winning social enterprise, mPedigree Network, which will see consumers of Themis’ life-saving drugs verifying the authenticity and quality status of their Themis’ brands for free via mobile phone text-messaging technology.
The initial emphasis of the partnership is on Themis’ fast growing export markets, with market-leading products, such as EMAL and Sepgard, benefitting from this enhanced new product feature.
The partnership also marks the much-awaited introduction of the mPedigree instant authentication technology platform to the Indian pharmaceutical industry after years of intensive feasibility studies and relationship work.
Themis Medicare thus joins an elite group of companies globally that have deployed mPedigree’s best-in-class cloud computing platform, managed and deployed by global technology leader Hewlett Packard, to protect and reassure their customers about the quality and safety of their pharmaceutical brands, using free text messages and unique scratch codes.
Dr. Dinesh Patel, CEO of Themis Medicare, remarked: “The philosophy of our company is to break new ground in the provision of healthcare products at the very cutting edge of therapeutic care. We recognize however that increasing concerns about quality and safety requires that we must now go an extra mile, in keeping with the same philosophy, to create a means for our customers to be absolutely reassured that the medicine they are receiving satisfies the high and uncompromising standards of quality we hold dear, whatever the channel through which it was delivered, and that under no circumstances could that promise of quality be compromised”.
Themis will also draw on the extensive specialist knowledge and broad expertise of mPedigree Network in further improving its electronic customer satisfaction and supply chain visibility processes. Hundreds of millions of South Asians and Africans now have access to mobile phones. This has encouraged innovative companies like Themis to design new outreach services best suited to needs of consumers in a digital age.
[IPRW]
